School caterer’s rebrand is latest in foodservice group’s overhaul

Principals, the education arm of foodservices company Harbour & Jones, has unveiled a complete rebrand following a 38% growth in education contracts, adding 56 new contract wins in August this year alone.

Principals’ new look comes as part of a complete branding transformation for companies within the growing Harbour & Jones family, which this year celebrated 12 years in business.

Harbour & Jones has since announced 50% growth and unveiled new and distinctive identities for all five of its catering and service brands.

The reveal came at EduKent EXPO and Conference, an exhibition of leading suppliers to schools and academics.

Principals took advantage of the occasion to launch its ‘school food plan’ which highlights five key areas where food can make a difference to schools.

These objectives are the main focus for Principals’ existing and potential clients and include: how to increase uptake; continual innovation; creating a culture of food; understanding the balance between food and physical activity; and promoting CSR.

At EduKent Principals offered attendees the chance to sample its healthy school menu choices, highlighting the importance of using locally sourced produce in support of the community.

Peter McKenna at Principals said: “We are incredibly excited to have unveiled Principals’ new branding at EduKent Expo and Conference 2016.

“It is one of the leading educational catering events of the year and to be able to be a part of it, not only to showcase our new brand identity, but also to highlight our school food plan moving forward has been incredible.

“This year Principals has entered a new chapter: we have launched our new brand, become part of the Harbour & Jones family and gained 56 new contracts. I am looking forward to seeing where 2017 will take us.”




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