Seafood PubCo has launched its new southern flagship – The Grand Junction Arms in Tring – in what ranks as its largest investment since it was acquired by the Oakman Group last year.
The site, which has undergone a six-month redesign and renovation costing £1.2m, forms a key part of the chain’s growth plan.
Oakman bought Joycelyn Neve’s six-strong Seafood Pubs business in early 2021 to form its new Seafood PubCo (SPC) division.
Reflecting on her first year as a divisional MD at the Oakman Group, Ms Neve said: “I have really enjoyed becoming part of the Oakman family and it is great to be surrounded by people who are on my side and know what they are doing. It’s been a busy and very rewarding 12 months.
“We relaunched the six original Seafood Pub sites back in May 21 after significant renovations and investment in the properties. Trading in those six pubs is 21.5% ahead of pre-Covid performance, and we are delighted with the results.”
She said the company is committed to improving and expanding its estate.
“We converted The Pointer at Brill in Buckinghamshire into a Seafood Pub in October – our first site in the South – which is also trading ahead of expectation. This week’s opening of the Grand Junction Arms brings us up to eight and we have another two sites in the immediate pipeline – one in Buckinghamshire and another in Lancashire.
“Consequently, this is an incredibly exciting time for the Seafood PubCo. Combining what was always a great brand with the best-in-class team at Oakman has given us the bandwidth and firepower to achieve the growth and results we are delivering.
“The Grand Junction Arms will be the biggest investment in a Seafood PubCo site to date and we are very optimistic about what we can achieve here.”