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‘Serious’ operators unlikely to switch to cheaper refrigeration imports despite belt-tightening, thinks True

Scott Jones, sales and key account director

Foodservice operators persuaded to buy cheaper refrigeration models to reduce outlay in the wake of the coronavirus pandemic could end up paying more in higher running costs, True Refrigeration has warned.

With capital purchasing budgets expected to come under pressure in the months to come, lower-priced equipment is likely to become attractive to some.

Speaking during Specifi’s ‘Ready for the Reinvention’ webinar yesterday, it was put to True’s sales and key account director, Scott Jones, that operators could seek cheaper refrigeration in the current climate.

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He responded: “In terms of end-users purchasing cheaper equipment in the short-term, I don’t believe this will happen with the serious operators working over many sites and paying their own energy bill because at the end of the day that is what it is – it is the capital cost against the operational cost.”

Mr Jones acknowledged the situation might be different for smaller operators with limited funds for investment, but stressed that refrigeration needs to be viewed as a long-term investment, sometimes over a period of 10 to 15 years.

“You’ve got to understand the benefits and the payback time of using energy over this particular time. The cabinet is really a dark horse within any kitchen – it runs 24/7, 365 days a year, and it’s really the backbone of anybody’s business.

“What you will find is the companies that have put the research and development into producing the most energy efficient pieces of equipment will outperform significantly against the cheaper imports or the second-tier refrigeration offerings. The decision shouldn’t be taken mildly by anyone considering purchasing refrigeration equipment.”

This year marks True’s 75th in business and its products are backed up by a five-year warranty, underscoring the brand’s faith in the durability and performance of its equipment.

“What we do see is that consultants specify the more robust equipment that is built to last and gives significant benefits on running costs – you don’t see them specify cheap imports or second-tier brands because they are looking after their clients long- and mid-term [interests],” Mr Jones said.

“At the end of the day, we have all got a responsibility to reduce our carbon footprint and that’s why we need to tell our story of who we are and what we are actually doing out there at the moment.”

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Tags : RefrigerationTrue Refrigeration
Andrew Seymour

The author Andrew Seymour

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