Shake Shack, the fast casual restaurant chain from New York, is expanding its operations with the launch of a venue in London’s West End.
The chain has taken a prime 4,500 sq ft site at Cambridge Circus, on the junction of Shaftesbury Avenue and Charing Cross Road in the heart of London’s West End.
Julia Wilkinson, group restaurant and strategy executive at property developers Shaftesbury, said: “Shake Shack’s game-changing re-interpretation of a fast food classic already has a strong and loyal following in the UK, and we are pleased to welcome their flagship London restaurant to Cambridge Circus, an iconic location in the heart of the West End.
“This new arrival is another example of restaurateurs and retailers clamouring for sites on our streets which will be major beneficiaries of expected footfall growth from the opening of the Elizabeth Line in around 500 days from now. With the axis of the West End tipping northwards, all our locations are within a short walk of the new major transport hubs at Tottenham Court Road and Bond Street.”
Shake Shack now has restaurants in 12 countries and has been described as re-defining the fast-food experience, with an emphasis on community support, sustainability and an innovative approach to restaurant design.
Menus are locally influenced and include frozen custard ice-cream, own label wines and beers alongside award winning burgers, flat-top dogs and crinkle-cut fries.