A new Shake Shack that opens in Soho this week will benefit from an improved operational layout and “more competitive” equipment supply after bosses at the chain employed a leading foodservice consultancy to overhaul its kitchen template.
The site is the brand’s seventh outlet in London and forms part of an ongoing national roll-out of one of the US’ most well-known food franchises.
But the chain was keen to ensure that its new Cambridge Circus site was operationally above what it had created for, and brought in foodservice experts Tricon to help.
Tricon’s brief was simply to take Shake Shack’s blueprint foodservice design and “make it better”.
Project director, Jason Farrer, admitted this was more challenging than it sounds given that Shake Shack’s existing design has already been put into successful operation elsewhere in the capital.
However, the Tricon team carried out a detailed re-engineering of the blueprint, culminating in both an improved operational layout and a more competitive equipment supply. They then oversaw the tender and construction phase which is now complete.
“Following extensive visits to some of Shake Shack’s existing sites, to gain knowledge in regard to their brand standards and design features, we set to work in producing our remodelled design and construction information,” he explained. “Working to a very tight time-scale we were able to transform a tired looking existing Italian restaurant into this exciting, fresh new addition to London’s Theatre Land.”
Guests at the restaurant can expect a highly innovative menu as their ‘Signature Concretes’ are exclusive to each location and are presented, alongside their traditional dishes such as a ‘Smoke Shack Burger’ and the ‘Shroom Burger’.