Shaker Group takes on first Star Pubs & Bars Lease

The White Hart, Redditch

The Shaker Group has taken on its first Star Pubs & Bars lease – The White Hart in Redditch.

The pub, which has been closed since the start of the year, will reopen in early September as a premium family and dog friendly local following a £400,000 plus joint refurbishment with Star Pubs & Bars.

The Hart is the first of five sites the group, run by husband-and-wife team Adam and Theresa Freeth, together with their group operations manager Victoria Coliandris, intends to establish in the next three years. The group already owns Gas Street Social in The Mailbox in Birmingham & The Orangery, a restaurant and hotel in Redditch. 

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It also has the Shaker Consultancy and Shaker Bar School – a training and bar consultancy firm working across projects in the UK, Europe, Africa. 

Adam Freeth said: “We’ve had our eye on the White Hart for 10 years. It’s a fantastic pub in a great location with the potential for multiple income streams. There’s nothing like it within a 100-mile radius. If it works well we would hope to look at other Star pubs in the future for our expansion plans. Coincidentally, the very first pub I worked in was my mother’s pub in Redditch – The Duck Inn. It is now a Star site.”

The investment will see the Former White Hart Inn rebranded to The Hart at Headless Cross, with a focus on homemade pub classics. Produce will be sourced from local suppliers wherever possible, including coffee from a local Worcestershire roastery, homemade deli items and freshly baked bread made on the premises.

Drinks wise, the pub will serve a selection of local draught beers as well as premium lagers and spirits.

Inside the layout is being completely reconfigured for the first time in over 20 years with the current bar being removed and a new bar built on the left-hand side to improve the pub’s internal flow and space.

Later in the year an upstairs bookable cocktail bar for 40 will open in time for Christmas. And in 2023 a new bookable function space will be launched at the back of the pub to host private functions with capacity for up to 200 guests.

Phil Mardon, Star Pubs & Bars’ area manager added: “The changes to the White Hart are going to be massive and will result in a fantastic pub for the local community. It’s great to have The Shaker Group on board and I look forward to building a long-term relationship, helping them grow their pub business.”

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Tags : PubStar Pubs & Bars
Maria Bracken

The author Maria Bracken

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