Jamie Oliver has reportedly signed a £5m deal with Shell to improve its food offer at service stations.
According to an exclusive report in the Mirror, the TV chef, who has faced his fair share of problems this year after being forced to close a dozen of his restaurants, will “update food” at Shell service stations.
Shell runs more than 1,100 service stations across the UK and has partnerships with Deli2Go and Costa Coffee.
But the paper said the move has courted controversy due to years of Mr Oliver campaigning for action on climate change.
It said the deal is at odds with his green efforts given that a report last year claimed Shell has been responsible for 1.67% of greenhouse gas emissions worldwide since 1988.
The paper suggested that staff at his HQ were “angered” by the tie-up with Shell, which made profits of more than £4 billion last year and is in the top 10 global carbon emitters.
It quoted one “insider” at the firm as saying: “Jamie went into it with the best intentions – to improve the food in service stations. But some people are unhappy about working with a business like Shell and have made their displeasure clear.”
Both Shell and Mr Oliver declined to comment on the partnership, the paper said.