Simon Frost to head up chain accounts for Hoshizaki

Simon Frost, director, sales and chain accounts

Hoshizaki UK confirmed today that Simon Frost will join the company as director, sales and chain accounts from tomorrow.

He replaces Paul Anderson, who will officially be joining Meiko on April 1 as its new UK managing director.

Frost brings more than 30 years of industry knowledge to the Hoshizaki UK team and a significant network of industry contacts with distributors, chain accounts and the cost sector.

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His experience has been gained from the ground up, starting as a field engineer and then sales roles with a South coast distributor and Falcon Foodservice Equipment where he progressed quickly to the role of national sales manager.

He then joined Manitowoc UK as sales director, where he gained huge knowledge of international brands and worked with factories in both North America and Europe.

He has also worked as UK country manager for Wexiodisk and, more recently, Monika, which specialises in wireless temperature monitoring equipment for the foodservice industry.

Frost is the immediate past Chairman of CESA and notably played an integral role in launching the CFSP scheme in the UK.

The move sees Frost team up again with Steve Loughton, who was recently appointed as director UK & Ireland. The pair previously worked together at Manitowoc.

Frost said: “I have knowledge of and a long standing affiliation with the Hoshizaki brands and the team, and am genuinely thrilled to be taking that relationship to the next level as director, sales and chain accounts.

“As Hoshizaki and Gram now operate under one united corporate identity and the business continues to scope out its UK growth, I am joining at a time of exciting opportunity. With the support of our experienced field and office teams and an exceptional portfolio of category leading products, I know I can make a significant contribution to the future of the company.”

Loughton said Frost brings a wealth of relevant experience, which will be invaluable to the business as it continues to unify its product catalogues and expand sales. “We also share the same strong values of customer and colleague support, which are vital for success in today’s market,“ he added.

Tags : appointmentschain accountsGramHoshizakiSimon FrostSteve Loughton
Andrew Seymour

The author Andrew Seymour


  1. One crucial sentence that was in the press release but not printed is……

    “He (Simon) shares Steve’s (Loughton) belief in the Distributor network”

    Small omission but crucial to the Hoshizaki UK sales policy going forward.
    Thanks for the opportunity to make this clear.

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