Smeg builds on foundations of commercial foodservice equipment growth

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Smeg Foodservice has joined the Catering Equipment Suppliers Association (CESA) and has now been approved by the CESA council, the company said today.

CESA provides information for companies and their management teams to value and rely on in the catering equipment sector. It helps unite the UK commercial kitchen equipment industry and delivers a range of benefits to its members.

Phil Coulstock, channel director for Smeg Foodservice, said that following the investment it has made in growing its commercial catering equipment business, the credibility and support of being part of CESA would be valuable as it continues to expand.

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“We’re delighted to join CESA which reaffirms our growing stature in the industry. We look forward to working with CESA and have already enrolled some of the sales team into undergoing the CFSP accreditation scheme to support their ongoing professional development.”

Smeg is also a Silver Partner of the Catering Equipment Distributors Association (CEDA), the trade association for catering equipment distributors, project houses and service companies.

Smeg was founded by Vittorio Bertazzoni Snr in 1948 when the company specialised in enamelling and metal working. The name, SMEG, is an acronym for ‘Smalterie Metallurgiche Emiliane Guastalla’, which roughly translates as smelting and metal enamelling plant in Guastalla, Emilia.

It is well-known for its elegant domestic designs that include a vast choice of Italian-inspired cooking appliances and fridges. Smeg UK was first established in 1989 and has supplied commercial appliances for a number of years. Three years ago it increased its investment in this area with dedicated sales staff and a new strategy.

Tags : catering equipmentCESASmegtrade association
Andrew Seymour

The author Andrew Seymour

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