Convenience store giant SPAR Scotland is rolling out its food-to-go brand CJ’s at a rapid clip, with display equipment from Counterline intrinsic to the success of the model.
CJ’s is now available in 65 of the 108 company-owned SPAR Scotland stores and gives customers access to a wide selection of hot breakfast and lunch options, along with support from local bakers.
Counterline worked with the chain to provide the heated and chilled displays that support the implementation of the project and allow the food-to-go concept to be extended to multiple stores.
It represents the largest investment that SPAR Scotland has made for some years and plans are afoot to expand the offering in future.
Under the direction of Stephen Brown, head of food-to-go at C J Lang & Son, Counterline created a dual-purpose heated countertop display for a variety of breakfast and lunchtime offerings.
The multi-functional base unit provides the operator with flexible preparation support and bread bay, as well as utensil, tray and packaging storage areas.
Mr Brown said: “We are delighted to be supported by Counterline on product-specific merchandising solutions for our food-to-go offers. This collaboration was founded on the reliability and success of the Counterline-manufactured CJ’s bakery counters.”
The CJ’s offer gives store managers the opportunity to serve food throughout the day. Breakfast and lunch options include hot drinks and breakfast sandwiches, as well as burgers, pizza slices and pie.