Star Pubs & Bars is investing in a comprehensive reopening support package for its 2,500 pubs ranging from health and safety guidance to easy-to-deliver food menus.
The programme includes £250,000 of safety point-of-sale material, with a free pack available to every licensee.
The package adds to £21m investment in rent concessions that Star has already announced for its licensees.
The materials and advice have been developed in Star’s managed operator estate during lockdown, enabling leased and tenanted licensees to benefit from best-in-class guidance.
Health and safety is a key component of the package, which comes with in-depth guides for every area of a pub as well as a step-by-step risk assessment template.
Star has negotiated preferential rates on Covid-19 safety equipment with Nisbets and on risk assessments that result in ‘Safe to Trade’ certification with Shield Safety.
To help licensees maximise sales despite social distancing restrictions, Star has created an off-the-shelf menu of 22 best-selling dishes that can be delivered by one staff member.
Available through Brakes with a special discount, the menu is designed to minimise wastage whilst licensees establish customer demand for food. For those preferring to serve their own menus, the support pack explains how to do this in a safe, profitable way.
Star said it has trained its 80 business development managers on how to deliver safe, successful pub openings so they can provide tailored consultations for licensees.
Lawson Mountstevens, managing director at Star Pubs & Bars, said: “This is a critical time for licensees. In this period of uncertainty, we want to make it as easy as possible for our licensees to reopen, so we’ve taken a holistic approach that covers the whole of their business.
“Licensees will have one chance to make an impact when they open their doors again. This package will help them get it right and generate customer loyalty that should benefit their pubs for years to come.
“Licensees have risen to the challenge during lockdown. Many have taken the opportunity to review and improve their offers and have supported their communities through this crisis, highlighting the valuable role pubs play in society. These are strong foundations which our support aims to build on.”