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Star Pubs & Bars promotes head of marketing to leadership team

Cathy Olver,Star Pubs & Bar’s head of retail and digital marketing

UK hospitality operator Star Pubs & Bars has promoted Cathy Olver, head of digital and retail marketing at the company, to its leadership team.

The appointment brings the number of women on the group’s board to four.

Ms Olver is responsible for overseeing the company’s marketing and digital functions and supporting its 2,400 licensees in these areas, helping them maximise sales and customer engagement in their businesses.

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Prior to joining Star Pubs & Bars, Cathy was Heineken’s B2B digital commerce manager, overseeing a team of e-commerce experts.

Before this, she was a senior category development manager for the Tesco account.

Lawson Mountstevens, managing director of Star Pubs & Bars, said: “We’re delighted that Cathy has joined the leadership team. She has extensive marketing, digital and customer support experience.

“The promotion is indicative of the importance the company places on helping licensees to leverage key occasions. Supporting our licensees in enticing customers out and throughout the customer journey will be a priority for Star in this challenging year ahead so it is good to have someone with Cathy’s strategic insight on the team.”

Ms Olver added: “Marketing is an essential part of business development, arguably now more so than ever. When people have less disposable income, they are more discerning about how they spend it. We want to ensure that when they do go out it is to one of our pubs.”

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Tags : Star Pubs & Bars
Joshua Walton

The author Joshua Walton

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