Star Pubs & Bars is set to invest £6 million this year in order to revamp the exteriors of its pubs to enhance their kerb appeal and increase external covers.
The investment is double that of the one made in 2017 and will benefit 260 pubs.
Over 60% of the allocated funds will be used to transform pub exteriors through redecoration and new lighting, signage and cladding.
A key focus this year will be on creating strong statement entrances by adding structures such as pergolas, dropping adjacent windows and, where possible, relocating side entrances to the front.
At 120 pubs, new outdoor areas will be created thanks to the new investment, adding more covers for alfresco eating and drinking and better space for licensees to hold events, with features including a number of outside bars and cooking facilities, such as pizza ovens.
Star Pubs & Bars property director, Chris Moore, said: “This expenditure is an essential part of our 2018 £44m investment programme. A pub’s external appearance is vital to its success; our research shows it sends all sorts of signals to passers-by on what they’ll find inside.
He added: “A great outdoor space is no longer ‘a nice to have’. Customers now expect a fantastic environment outside as well as inside, and licensees see outside areas as an essential part of any refurbishment and a vital income stream. Our own calculations suggest a properly designed garden can increase drink and food sales by as much as £50,000 a year.”