Danish restaurant brand Sticks’n’Sushi says the UK is now its largest market – some 10 years after it put down roots in London.
The chain posted sales of £57m last year, with the UK accounting for the lion’s share. It is the first time the company has earned more from the UK than Denmark, and the company said it expects to repeat the trend 2022.
Management cited growth in the UK, employee retention and takeaway sales as major reasons for the best financial performance in its near-30-year history, as EBITDA reached £5.9m.
The chain operates 12 restaurants in Denmark, two in Germany and nine in the UK, as well as four delivery kitchens in the UK. Three stores are due to open in Germany next year.
Andreas Karlsson, CEO of Sticks’n’Sushi, said: “We opened our first location in London in March 2012, and we are starting to feel the effects of the hard and persistent work on a fiercely competitive market. Today, our British restaurants have overtaken the Danish market in terms of revenue, and I expect it to remain our largest market in 2022.
Stick’n’Sushi already had a well-developed model for takeaway prior to the pandemic and this served it well when Covid restrictions were imposed on the hospitality market last year.
Anders Kjørup, COO of Sticks’n’Sushi, said: “There were long periods where people weren’t able to visit restaurants, but still wanted a restaurant-like experience. I believe we struck the right balance between taste, aesthetics, and convenience. This has been an important learning for us going forward we will continue developing our takeaway offerings.”
Germany will be the main focus for the business in 2022, but it firmly intends to consolidate its Danish operation and build on the strong growth it has achieved in the UK.
Mr Karlsson said: “We created a strong brand in the UK and in Denmark. It is our ambition to establish the same presence and brand in Berlin. We have opened two restaurants with a third on its way and are actively seeking a fourth and fifth location.
“Across all three markets we want to strengthen the business, ensure that our products are innovative and further develop our employees who have been crucial for our good results in the past year.”