Mitchells & Butlers revealed this morning that it enjoyed a bumper Christmas, with record sales across the key festive trading days.
In a trading statement covering the 14 weeks to 4 January 2020, the owner of brands such as Toby Carvery and Miller & Carter said that it had traded well over the core three-week festive period, with like-for-like sales growth of 5.6%.
Overall sales have strengthened over the period since its last update with like-for-like growth of 3.5%. Total sales are up by 2.7% over the full year to date.
One of the main highlights was a 4% rise in food sales for the seven weeks to 4 January.
Phil Urban, chief executive at M&B, commented: “We are pleased with our trading performance over the festive trading season against a strong set of results last year, again demonstrating the breadth of appeal of our brands for special occasions.
“We achieved record sales levels across the five key festive days at growth of 6.5%. This continued progress reflects the output of our Ignite initiatives which will continue to be our focus for the year ahead.”
In the year to date, M&B has completed 81 conversions and remodels and opened one new site. It continues to focus on driving its premium offer and remains “encouraged” by the returns being generated.