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Subway hails UK operation as it reaches major market milestone

Subway store

Subway is set to hit a key milestone this month as it reaches 25 years since it opened its first store in the UK.

The grab-and-go brand launched its UK operation in 1996 with a site in Brighton, which is still trading today.

Subway produces 96 million ‘subs’ per year, equivalent to 184 every minute in the UK and Ireland.

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The Italian B.M.T. Sub is the most popular in the UK, selling on average 37,335 per day, with the Meatball Marinara the most talked about sandwich globally on social media.

If you were to lay all Meatball Marinara Subs sold by Subway in 2020 end to end, you would reach Lands End to John O’Groats 6.7 times.

To this day, Subway stores continue to be found in unexpected places. In Germany, there is one on a boat that sails on the Rhine River, while in Cleveland, USA, there is a store within a church.

Mays Elansari, head of marketing for the UK and Ireland at Subway, said: “As the UK’s largest sandwich shop, Subway’s iconic Footlongs have proven to be a firm lunchtime favourite over the last 25 years.”

Co-founded by Fred DeLuca and Dr. Peter Buck, Subway was first called ‘Pete’s Super Submarines’ but was renamed ‘Subway’ two years later.

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Tags : Subway
Andrew Seymour

The author Andrew Seymour

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