Subway has appointed a new global chief whose primary role will be to drive the ongoing transformation of the chain’s worldwide business through food innovation.
Len Van Popering has joined the company as vice president of global brand management and innovation. His remit will include overseeing the development of core menu items, snacks and beverages, brand positioning and visual identity.
He is also tasked with channel development, which includes delivery, catering and mobile ordering.
Van Popering brings more than 20 years of marketing, innovation and strategic planning experience from multiple brands in the food and beverage, apparel, retail, and paper and packaging spaces.
“Few brands have the opportunity to impact dining habits worldwide as much as Subway does,” he commented. “I’m excited for the challenge to contribute to the transformation of this iconic brand.”
Subway runs one of the world’s largest foodservice portfolios, with more than 44,000 restaurants in 113 countries. Around half of its estate is operated by franchisees.
Joe Tripodi, chief marketing officer at Subway, said that Van Popering’s appointment was a significant move in the context of its wider growth plans.
“We are evolving our Global Marketing Team to reflect the contemporary vision we have for the company,” he said. “Len’s diverse background, collaborative approach and shared enthusiasm for Subway will help us expand the innovation and creativity so critical to our brand.”
Van Popering most recently served as senior vice president of marketing and product innovation for Arby’s Restaurant Group, and prior to that chief marketing officer at Logan’s Roadhouse and director of strategic planning and business development for Russell Corporation.