Survey finds 70% of Brits are prepared to pay more for home-grown goods

Classeq factory, Staffordshire

The results of a recent survey undertaken by British warewashing brand, Classeq, has found that 70% of respondents would be prepared to pay more for British manufactured goods.

However, 78% of those surveyed said that they perceive British made products to be more expensive than foreign counterparts.

According to the survey, 40% of people surveyed said buying British is more important to them than it was three years ago, in light of Brexit.

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Adam Lenton, marketing manager for Classeq, said: “The results speak volumes about how the UK market can flourish post-Brexit and is a great testament in the trust that foodservice professionals have in home-soil manufactured products. The research also identified that buyers are increasingly motivated to buy British.”

He adds: “It’s not just about the political or economic landscape. The benefits of buying British are extensive to UK foodservice operations, especially when it comes to the speed of delivery both for new machines and spare parts, and at Classeq we’re especially proud of our response times and ability to reach all corners of the UK at short notice, which is often needed in such a demanding industry.”

Classeq opened a new manufacturing facility in Stafford in 2017 and hopes its British engineering capabilities and the site’s ability to facilitate long-term growth can meet increasing demand.

Tags : Brexitsurvey
Alex Douglas

The author Alex Douglas

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