A successful sushi kiosk concept that is in 750 locations worldwide has launched its first permanent site in London in what marks a new chapter of diversification for the business.
Sushi Daily, which was founded by Kelly Choi of KellyDeli, says the opening of the New Oxford Street store reflects its philosophy to bring high quality ingredients and expert Sushi preparation to the capital.
The company has made its name with kiosks in European supermarket chains such as Carrefour, Waitrose, Albert Hejin, Real, Edeka, Rewe Group, Casino, Intermarché and Finiper.
Now, collaborating with Sushi expert Silla Bjerrum formerly of Feng Sushi, the permanent site will be a location for Londoners to enjoy fresh Sushi, handmade on site by Sushi artisans, bespoke hot dishes and breakfast items.
Guests will be able to see and taste newly-developed dishes served alongside more familiar old favourites across the wider kiosks in both the UK and Europe.
Seasonality, sustainability, quality and flavour is central to the concept with fish delivered whole to the site, ready to be cut and prepared daily for absolutely freshness.
Sushi Daily also adopts a nose to tail ethos allowing waste to be minimised. The salmon miso uses their homemade broth made from fish bones and the salmon skin roll uses their own crispy salmon skin.
Londoners can also choose hot food options, providing a nutritious and authentic Japanese meal, with a choice of a white or brown rice base and various garnishes.
Mrs Choi said: “I’ve always enjoyed new challenges, and it feels like it’s the right time to open a high street location after the success of the kiosks. I’m delighted to be working with Silla as she is a passionate artist when it comes to her technique, and we are completely aligned in our business approach.”
Sushi Daily’s growth to 750 kiosks has come in the space of just eight years. The new London site will see the company offer a seasonally changing menu in a unique casual dining environment.