Sustainable restaurant chain insists it is possible to be ethical and profitable as it plans new site


Lussmanns, a UK-based sustainable restaurant group, has announced that building work has begun on its fifth restaurant.

The brand plans to open its fifth restaurant in a Grade II listed building in the Hertfordshire market town of Berkhamsted in November.

Founder and managing director Andrei Lussmann said: “Over the past 20 years, we have a built a trusted restaurant brand: our customers trust Lussmanns to deliver exceptional food, with excellent service, while committing to a set of ethical values that place the treatment of our planet, and of our people, at the top of the agenda.

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Mr Lussmann said the chain had shown it is perfectly possible to be both ethical and profitable. Its mission is to serve fantastic food and drink that is beautifully prepared and presented but also sustainable.

“I don’t believe in preaching and many of my customers may be unaware of the sustainable ethos that underpins every decision I make in running my restaurant group; but the important thing to me is that as a business we are doing what we can to protect the environment.  I am looking forward to bringing Lussmanns’ brand of accessible sustainable dining to more people across the UK.”

Mr Lussman’s partnership with his group head chef, Nick McGeown, is a pioneering one – the group has won multiple national awards celebrating its sustainability, including winning the prestigious MSC Menu of the Year in 2019 and 2020.

Lussmanns is also a founding member of the Sustainable Restaurant Association and the only UK restaurant group currently to be completely MSC-friendly.

Mr Lussmann opened his first café in 2002 in Ladbroke Grove and his first fish and grill restaurant in Hertford in 2004, which led to the opening of three more restaurants in St Albans, Harpenden and Hitchin.

Luke Johnson, the former Pizza Express chairman and founder of Risk Capital Partners, is a major shareholder in the business.

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Andrew Seymour

The author Andrew Seymour

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