Sveba Dahlen revamps Glimek brand to position it for future growth

Glimek flexible bread line

Sveba Dahlen has given its Glimek oven brand a makeover to freshen it up for the modern market.

The company has revamped the logo to give it a cleaner feel and prepare it for its next phase of growth.

Glimek was founded in 1948 and Asa Ericsson, market manager for Sveba Dahlen and Glimek, said it was important to bring the brand up to date.

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“We decided to update the brand because we wanted to show that, despite its more than 70 years in the industry, Glimek is still a modern brand, ready to meet and step into the future,” she said.

“Glimek is and must remain a premium brand deserving of respect, which we now want to emphasise through our graphic profile and future product development.”

The logo will be implemented on a continuous basis, starting immediately. Machinery ordered from September will be furnished with the new logo.

Almost all Glimek machinery is manufactured at its factory in Sweden. It produces a range of world-renowned bakery and dough-processing equipment.

Tags : GlimekSveba Dahlen
Andrew Seymour

The author Andrew Seymour

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