Taco Bell bidding to become a “brand beyond QSR”

Taco Bell Hammersmith 2

Taco Bell has outlined its ambitions to “be a brand beyond QSR” as it appointed a global chief brand officer tasked with flying the flag worldwide.

Nikki Lawson takes on the role from April 2020 following her most recent post as managing director of KFC South Pacific. Both KFC and Taco Bell are Yum! Brands subsidiaries.

With nearly 20 years’ experience at KFC South Pacific and KFC Africa behind her, Ms Lawson will be responsible for the growth of the Taco Bell brand worldwide.

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Taco Bell CEO Mark King commented: “One of our biggest opportunities moving forward is positioning Taco Bell as the powerhouse global brand that it is, pushing us to continue to be a brand beyond QSR.

“With her proven track record and unbelievable heart, I can’t think of anyone better for the job than Nikki, and I know her addition will strengthen Taco Bell’s position for another decade of global growth.”

Ms Lawson herself added: “I’ve loved every moment of leading the KFC brand in the SOPAC region and working with the dynamic people and franchise partners who are at the heart of the success we have enjoyed. To now have the opportunity to join the incredible Taco Bell brand is beyond exciting.

“I’m so impressed by their innovative culture and strong connection with customers and look forward to driving the next chapter of Taco Bell’s growth and purpose across the globe.”

Last year Yum! Brands began a reshuffle among its leading staff, including creating new divisional CEO positions for Taco Bell and Pizza Hut.

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Tags : QSRsTaco Bell
Andrew Seymour

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