Taco Bell’s menu innovation offers customers an alternative to “same boring chicken”

Taco Bell restaurant

Taco Bell’s menu development team has been hard at work in its test kitchen coming up with a new product that it claims offers an innovative alternative to the “same boring chicken” that consumers are subjected to.  

The company, which is the world’s largest Mexican-inspired restaurant chain, insists it is “pushing the boundaries” from the norm of traditional crispy chicken with its new ‘Chicken Nachos’.

Ellen Gault, marketing leader of Taco Bell Europe, said the product features a “bold Taco Bell twist” that customers won’t find anywhere else.

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“Our new Chicken Nachos are completely disrupting the crispy chicken game,” she said. “For years, society has been subject to the same boring chicken. That’s all going to change thanks to our newest crispy chicken product, inspired by Taco Bell US, but with a UK twist.”

The product features all-white-meat chicken in a crispy cheesy coating with a mild kick and is paired with warm nacho cheese sauce.

The Chicken Nachos will be made available in all 23 of its UK stores for a limited period.

Taco Bell Corp is a subsidiary of Yum! Brands that operates more than 7,000 sites and generated sales of $9 billion (£6.3 billion) last year.

Internationally the chain runs 400 sites and is aiming to increase that to 1,000 within the next four years.

By 2022, the brand plans to become a $15 billion (£10.5 billion) company in global system sales with 9,000 restaurants globally.

Tags : chickenmenuTaco BellYum! Brands
Andrew Seymour

The author Andrew Seymour

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