Tag Archives: Advertising Standards Authority

ASA rules Leon’s ‘superfood’ salad breached advertising laws

ASA rules Leon’s ‘superfood’ salad breached advertising laws

The Advertising Standards Agency (ASA) has told Leon Restaurants that it must not use the term ‘Original Superfood Salad’ because it broke marketing rules. Leon has been ordered not to make references to general benefits of food for overall good health or health-related well-being in brand names unless those claims are accompanied by a permitted

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