Tag Archives: brands

Gram brand will prevail under Hoshizaki umbrella

Steve Loughton is looking forward to the challenge of integrating Gram and Hoshizaki’s UK businesses as the firm prepares to operate under the proposed new company name of ‘Hoshizaki UK’ from January. The move will bring the two units together under a single corporate umbrella, which the manufacturer hopes will support its aspirations for market

Foodservice chains stand out in ‘simplest’ brands table

Three fast food chains have been named in a top 10 ranking of the world’s ‘simplest’ global brands. McDonald’s, Burger King and KFC all made it into the Global Brand Simplicity Index, which ranks brands based on their perceived simplicity based on interviews with 12,000 respondents. Leading discount supermarket chain Aldi topped the list as