Tag Archives: Giraffe World Kitchen

THE BIG INTERVIEW: Giraffe wild about expansion as it puts onus on menu and kitchen innovation

THE BIG INTERVIEW: Giraffe wild about expansion as it puts onus on menu and kitchen innovation

Casual dining chain formerly owned by Tesco and now run by Boparan Restaurant Group bases strategy on delivering faster, better food

Casual dining chain Giraffe rebrands business for the Instagram generation

Casual dining chain Giraffe has relaunched its business as ‘Giraffe World Kitchen’ and claims it has already seen sales rise 13% in sites where the new look has been rolled out. The company, which was owned by Tesco until its sale to Boparan Restaurant Holdings last year, hired integrated branding agency Ragged Edge to deliver

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