Tag Archives: Giraffe

Boparan Restaurant Group serves up discounts for Britain’s frontline heroes

Boparan Restaurant Group is introducing a raft of new offers especially for Britain’s frontline services. With another testing winter in store for Britain’s frontline service personnel, the casual dining group said it would help to reduce the pressure on the pockets of the tens of thousands emergency sector workers across its Giraffe, Ed’s Easy Diner

Giraffe & Ed’s Easy Diner enter first retail partnership

Boparan Restaurant Group has entered into partnership with supermarket giant Tesco for the launch of retail ranges from two of its popular brands. From today, a variety of world dishes from Giraffe and US-inspired desserts from Ed’s Easy Diner will be available for purchase in more than 300 Tesco stores nationwide, as well as online. Included in the new appetiser range from

Giraffe feeling ten feet tall after securing significant franchise agreement

Boparan Restaurant Group (BRG) this morning confirmed that it has entered a new franchise partnership with leading global group Lagardère Travel Retail to open its Giraffe Restaurant concept in Spanish airports. The first outlet as part of the deal is scheduled to open later this year at Malaga Airport, which is one of the country’s busiest

EVERY LITTLE HELPS: Where Tesco is spending its catering equipment budget

With nearly 500 cafes to its name, supermarket giant Tesco owns one of the biggest kitchen estates in the UK. FEJ finds out where it’s putting its catering equipment budget. When Tesco shelled out £49m for restaurant chain Giraffe four years ago, it represented a dynamic vision of how the supermarket giant thought consumers would

Casual dining chain Giraffe rebrands business for the Instagram generation

Casual dining chain Giraffe has relaunched its business as ‘Giraffe World Kitchen’ and claims it has already seen sales rise 13% in sites where the new look has been rolled out. The company, which was owned by Tesco until its sale to Boparan Restaurant Holdings last year, hired integrated branding agency Ragged Edge to deliver

DATA JUST OUT: Fall in pub and restaurant groups exposes ‘flat’ market

Britain’s managed pub and restaurant market experienced a dip in trading in May, with operators recording collective like-for-like sales down 0.4% compared to the same month last year, latest figures from the Coffer Peach Business Tracker show. Groups trading in London did slightly better with like-for-likes up 0.1%, compared to a 0.6% fall outside of

EXCLUSIVE: Tesco to equip 100 in-store cafe kitchens this year

Tesco might have exited the branded restaurant business with the sale of Giraffe last year, but it is currently embarking on one of the largest kitchen refurbishment programmes in the UK, FEJ can reveal. The disposal of the casual dining chain, which it bought for £49m only four years previously, was widely regarded as the