Tag Archives: rebrand

Euro Catering transforms identity as major business evolution unfolds

Euro Catering transforms identity as major business evolution unfolds

A commercial catering equipment supplier is looking to ramp up its business by sporting a redesigned and on-trend look. Daventry-based Euro Catering is taking on a rebrand to mark a new phase in the company’s development, following three years of significant growth that has taken employee numbers from seven to 20. The company, which supplies

McDonald’s buys in 14,000 new coffee machines as McCafe concept gets a revamp

McDonald’s is mounting a fresh attack on Starbucks and other major coffee chains with a revamp of its McCafe coffee line, beverage equipment and in-store design. The expanded offerings include the introduction of new café-quality espresso beverages to the McCafé lineup – made with freshly-ground espresso and US-sourced whole or nonfat milk – in addition

Casual dining chain Giraffe rebrands business for the Instagram generation

Casual dining chain Giraffe has relaunched its business as ‘Giraffe World Kitchen’ and claims it has already seen sales rise 13% in sites where the new look has been rolled out. The company, which was owned by Tesco until its sale to Boparan Restaurant Holdings last year, hired integrated branding agency Ragged Edge to deliver

New organisers to rebrand Hospitality & Catering Show

Hales Events, first-time organisers of this year’s Hospitality & Catering show, has announced plans to rebrand the trade event as the Hotel Catering & Retail Show for 2017. The event will continue to cater for the business needs of hospitality buyers in addition to welcoming retail buyers looking for speciality food and drink for their