Pub chain JD Wetherspoon today announced the shock decision that it is quitting social media. The 900-strong pub chain used Twitter to inform its 44,000 followers that it would no longer be active on the platform. It has also deleted its Instagram and Facebook accounts. The firm said its decision had been influenced by the…
UN climate change agreement prompts sustainable cooking initiative
World famous chefs Joan, Josep and Jordi Roca are joining the UN Sustainable Development Goals Fund (SDG Fund) to tackle climate change through sustainable cooking. During the next three months, the Roca brothers will offer cooking challenges that invite social media users on Facebook, Twitter and Instagram to submit sustainable recipes (#Recipe4Change). As UNDP Goodwill…
Chefs check social media six to seven times a day
New research has revealed that chefs are becoming increasingly dependent on social media as part of their everyday working lives. A new report on chefs’ social media habits, published by food and drink communications agency William Murray, suggests that the stars of Britain’s kitchens are spending more time checking their phones and mobile devices than…
Nando’s leaves rival chains trailing in Twitter stakes
Casual dining giant Nando’s is the leading food and beverage brand on Twitter, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch. A study of restaurant chains saw Nando’s cement its place in the top of the Twitter league table with more than 1.5 million followers – half a million more followers…
Show a little love to your fridge, urges Williams
A good fridge is one of the most important pieces of equipment in any kitchen, but it’s usually taken for granted. So says UK manufacturer Williams Refrigeration, which has launched a social media campaign to highlight the importance of regular equipment maintenance. The Ali Group-owned company says it is time for these “stars of the…
Top social media tips for foodservice professionals
With smartphone and tablets now the ‘new word of mouth’, a clear and effective social media strategy is essential for any foodservice chain these days. As well as providing an opportunity to communicate directly with consumers, share engaging content and demonstrate brand differentiation, it is a way for businesses to reinforce their core values and…
