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YO! launches new pop-up concept as brand approaches 100 sites

YO! launches new pop-up concept as brand approaches 100 sites

Japanese sushi brand YO! is opening its brand new pop-up concept at Boxpark Croydon tomorrow, bringing its total number of sites close to the 100 mark. Focusing on street food and sushi, the new concept builds on traditional Japanese recipes and re-crafts them for the pop-up environment. Curated by YO!’s executive chef Mike Lewis and inspired by

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