TGI Fridays has launched a new team member incentive programme, adding to its existing package of perks to ensure its team members feel valued.
The ‘Buzz Challenge’ will reward 500 team members with bonus pay (beyond their contracted wage) in return for helping generate positive ‘buzz’ for their restaurant and guests.
Fridays internal research has identified a clear link between periods of positive buzz created around restaurants and increases in sales figures – with buzz being defined as a merge of OSAT scores (customer satisfaction) and ratings and reviews on social review channels including TripAdvisor, Yelp and Google.
Fridays will look at buzz scores at three separate periods throughout 2019. During each of these periods, the store in each of Fridays nine UK regions that generates the biggest increase in buzz scores will be rewarded with a fully funded team event while the restaurant with the highest overall increase will be rewarded with an extra week’s wages for all team members.
This will mean a total of 27 teams will receive celebratory events with three teams getting a bonus equivalent to an extra week’s wages. At the end of the year, teams at the five restaurants with the highest buzz scores will also be rewarded with another extra week’s wages – rising to two weeks wages for the ultimate top team.
In total, the programme will see 500 team members and 40 managers rewarded with an extra week’s wages.
The brand is investing a total of £250,000 in the scheme, all of which will be going to team members – either in the form of a bonus (weeks’ worth of wages) or a party.
Jacqui McManus, culture and people development director at TGI Fridays, said: “Serving up the best experience for our guests is a priority focus, and it is our team members – the beating heart of Fridays – that deliver that Fridays feeling day in, day out. Positive buzz is the output of delivering great experiences, and we have put a lot of work into quantifying this buzz through several measures. Now we have, we want to recognise the teams that generate the most.
“We want to reward team members in ways which make a real difference to them, so we’re doing this by offering them a great experience for themselves in the form of parties, as well as giving hundreds of team members an extra week’s pay so they can treat themselves in any way they wish.”