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TGI Fridays to unveil new ‘Famous’ brand with simplified menu in six sites

TGI Fridays Newcastle

TGI Fridays will unveil a fresh new brand when it reopens its doors for in-restaurant dining on Monday 6 July.

The changes will be showcased at six specially selected restaurants, dubbed ‘Famous at Fridays’, with elements introduced across the rest of the estate.

Fridays first opened in New York in 1965 with flowing cocktails and charismatic bartenders making every night feel like a Friday. The company is aiming to draw on that heritage with the ‘Famous’ launch.

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Its simplified menu will include the return of pot stickers and the classic cobb salad as well as loaded potato skins.

An investment and upgrade in quality, fresh ingredients and a focus on provenance are at the heart of the new menu.

Fridays will offer beef, which is certified Scotch and has been grass-fed on quality assured farms throughout Scotland, at the six locations.

It has also simplified its cocktail menu and reintroduced some classics, all served in elegant glassware and garnished with flare by expert bartenders.

The Famous at Fridays restaurants include Covent Garden, Leicester Square, Birmingham Hagley Road – where the first TGI Fridays in the UK was launched in 1986 – Nottingham, Manchester Royal Exchange and Glasgow Buchanan Street.

Robert Cook, CEO of TGI Fridays, said the locations had been chosen for their geographical spread, iconic bars and city centre locations.

He commented: “Our new Famous at Fridays restaurants take us back to what we are famous for. We have invested in the return of classic dishes made with quality ingredients, re-energised bars full of energy and theatre, all of which will be complemented by consistently brilliant and iconic Fridays service and spirit of generosity.”

TGI Fridays will reopen 66 of its UK locations next week following the relaxation of social distancing rules in England. Reopening plans for restaurants in Scotland and Wales will be announced at a later date.

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Andrew Seymour

The author Andrew Seymour

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