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Innovative restaurant chain crosses the Atlantic with ghost kitchen deal

Camile Thai Kitchen

Asian food business Camile Food Group – which has almost 40 sites including seven in London – is set to launch in the US after teaming up with a leading ghost kitchen provider.

The nutrition-led brand will make its debut in Chicago as a delivery and takeout-only concept, licensing exclusively at Kitchen United MIX locations.

The first location is in Kitchen United’s newly opened Chicago Loop Kitchen Center, and will serve made to order, plant-forward dishes, with a sustainability-focused ethos.

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The Camile Thai and Kitchen United expansion will continue throughout 2021, with new locations opening in Chicago River North, Pasadena and Austin.

Since opening its first restaurant in 2010, Camile Thai has expanded to 40 locations in the United Kingdom and Ireland, and has quickly gained popularity as a tech-savvy leader in the food delivery space.

The company was an early adopter of a hot food at home delivery model and currently serves over 10,000 healthy meals everyday to consumers across its network of franchised and company owned locations. Its tech-centric strategy has seen it invest in areas such as drone delivery and kitchen robotics.

Brody Sweeney, CEO at Camile Thai, said: “We are excited to bring our concept to the US and work closely with Kitchen United given its definitive leadership position in the ghost kitchen industry, along with an impressive list of existing and prospective operator partners.

“The rise of the on-demand economy has driven a monumental shift in traditional brick-and-mortar restaurant service. Last year saw the most significant adoption of technology in our industry’s history with volume digital food ordering and delivery at its core, and Camile Thai has been a first-mover in Europe. Additionally, we offer operator partners a flexible franchise model to position them for sustained success.”

Atul Sood, chief business officer of Kitchen United, said the company is constantly evaluating new ways to support restaurant partners and working with Camile Thai to present licensing opportunities to establish a delivery-only business was a perfect illustration of that.

“While a lot of new trends and short-lived concepts have emerged in the last year amid the rise in popularity of ghost kitchens, Camile Thai offers long-term opportunity and value for operators looking to grow via a licensed model. Based on our partnership with dozens of operators and Camile Thai’s proven experience, we are well-positioned to grow together here in the US.”

Kitchen United has plans to open more ghost kitchen locations this year, expanding to and in existing markets including Los Angeles, Austin and New York City.

Automated kitchens next on agenda for chain that was first to deliver menu by drone

Tags : Camile Thai Kitchendelivery kitchensKitchen United
Andrew Seymour

The author Andrew Seymour

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