A plant-based grab-and- go start-up is planning investment in further restaurants and delivery kitchens across the UK after seeing its business take off during lockdown.
Clean Kitchen, which started with one chef in a tiny kitchen in Brighton, is now a team of 18 and ranks as one of Deliveroo’s top-rating vegan options.
By the summer, it will have six sites, in Chelsea, Battersea, Tunbridge Wells, Camden High Street, Box Park Shoreditch and Box Park Wembley, with plans to scale its presence in London and beyond.
The business is operated by co-founders and young entrepreneurs Michael Pearce and Verity Bowditch, who wanted to create a concept that blended outstanding food with eco-friendly ingredients and packaging.
Mr Pearce is a former YouTuber while TV personality Ms Bowditch, who is fully vegan, has a degree in biomedical science and a lifelong passion for animal welfare.
Tracking the growing trend for delivery kitchens, Mr Pearce invested his life savings to pursue his dream of creating the “biggest, greenest plant-based food franchise in the country”.
The pair worked with a seasoned vegan chef and top nutritionist to create an innovative menu and quickly gained local attention for being the only vegan burger brand in Brighton at the time, selling over 500 a week as their presence grew online and across delivery platforms.
That prompted them to expand the concept to their patch in South West London and set up delivery kitchens in Chelsea and Battersea.
Clean Kitchen is achieving an average 30% growth month-on-month, and has sold more than 50,000 burgers in its first year – hero items in an ever-expanding menu that includes everything from vegan bacon mac n cheese, chicken katsu bowls, no meat meatballs, and salads and desserts.
The introduction of its ‘Greener Box’ which includes the highly Instgrammed ‘Red Burger’, has seen a 25% uplift in total sales since its launch and looks to offset the carbon footprint.
The brand is now working on an initiative to implement the UK’s first reusable delivery system to align with its zero-waste strategy on packaging and ultimate goal to become an entirely carbon neutral company. Profits are donated to Compassion In World Farming in an effort to reduce factory farming.