Starbucks today opens the doors to its largest store in the world, spanning some five floors and 35,000 square feet of retail space.
The Starbucks Reserve Roastery on Chicago’s ‘Magnificent Mile’ is the most significant immersive coffee experience project that the chain has ever been involved in and will feature a menu unique to the location.
The site is a working coffee roastery where more than 200 staff, including roasters, baristas, commessas, bakers, and mixologists, will be small-batch roasting Starbucks’ rarest single-origin coffees and blends.
A high-tech custom conveyer (below) transports freshly-baked focaccia, cornetti and breads in style from the second floor Princi bakery after being specifically designed for the store.
The renowned artisanal boutique bakery and cafe founded by Italian baker Rocco Princi is the exclusive food purveyor at Starbucks Reserve locations and will offer fresh breads, cornetti and focaccia, pizza and salads, as well as cakes and tarts.
The roastery also features the Midwest’s first curved escalator (below), taking visitors from the first to the second floor and on a 360-degree tour of the roasting, brewing, and scooping below.
There are three main coffee bars at the roastery, which in total offer seven brewing methods, including espresso, pour over, coffee press, siphon, chemex, clover and cold brewing.
The third floor is home to the Experiential coffee bar which provides customers with the opportunity to immerse in the art, science, and theatre of coffee.
It features elevated brew methods and pairings, as well as specialty roastery creations and brew comparison flights.
The barrel-aged coffee bar is found on the fourth floor and showcases a variety of spirit-free coffee beverages whose beans have been carefully aged in barrels.
The site is the only Starbucks location in the US to offer on-demand liquid nitrogen gelato.
It also features a dedicated Arriviamo Bar, mirroring Starbucks Reserve Roastery locations in New York and Milan.
Inspired by the Italian tradition of aperitivo, the Arriviamo Bar will be a destination for customers looking for a carefully-crafted cocktail.
Starbucks now has roastery locations in Seattle, Shanghai, Milan, New York and Tokyo. All have been created to amplify the Starbucks brand and serve as innovation hubs.