Trademark filing hints at possible Gordon Ramsay burger venture

Gordon Ramsay

Gordon Ramsay could be lining up a new chain of burger restaurants, it has been reported.

Speculation that the Michelin-starred TV chef might be about to embark on a new venture has been fuelled by news that he recently registered a trademark for a restaurant business.

The Kitchen Nightmares star is understood to have logged trademarks for ‘Great Burger’ in the EU and the US.

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Brian Conroy, brand protection and trademark lawyer at Leman Solicitors, told the Mail on Sunday that the logos had been “registered for ‘restaurant services’ and in most cases for ‘services for providing food and drink, restaurant services, cafe, takeaway, bar and catering services’, which suggests a new chain, or at least a new restaurant”.

According to the report, the logo design highlights the first two letters of ‘Great’ in red – the celebrity chef’s initials – and a pitted ‘burger bun’ pattern on top of the letter G.

One of the registered logo designs also includes a Union Jack spiked into the top of the same letter.

Several variations of the logo have been registered since May, with some as recently as the last fortnight, the report added.

If Mr Ramsay is planning a burger venture, it won’t be his first. He currently operates a Gordon Ramsay Burger restaurant in Las Vegas.

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Andrew Seymour

The author Andrew Seymour

1 Comment

  1. When I first started reading the article, I went like, “GREAT BURGER?” Really? That’s your best take at a strong brand, Gordon? You really think it would ever be approved by the Trademarks Office? But then after reading the article and actually looking at the filings with different logo variations, I sort of changed my mind. There is something to it. There is true branding value in GR (Gordon Ramsay) +EAT BURGER. In fact, one of these logos is already registered on Principal Register with the USPTO. The real problem would then be with enforcing the trademark against other Great burgers. In other words, how far will Gordon’s trademark rights reach away from the actual logos as registered? I guess we’ll wait and see.

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