Gordon Ramsay could be lining up a new chain of burger restaurants, it has been reported.
Speculation that the Michelin-starred TV chef might be about to embark on a new venture has been fuelled by news that he recently registered a trademark for a restaurant business.
The Kitchen Nightmares star is understood to have logged trademarks for ‘Great Burger’ in the EU and the US.
Brian Conroy, brand protection and trademark lawyer at Leman Solicitors, told the Mail on Sunday that the logos had been “registered for ‘restaurant services’ and in most cases for ‘services for providing food and drink, restaurant services, cafe, takeaway, bar and catering services’, which suggests a new chain, or at least a new restaurant”.
According to the report, the logo design highlights the first two letters of ‘Great’ in red – the celebrity chef’s initials – and a pitted ‘burger bun’ pattern on top of the letter G.
One of the registered logo designs also includes a Union Jack spiked into the top of the same letter.
Several variations of the logo have been registered since May, with some as recently as the last fortnight, the report added.
If Mr Ramsay is planning a burger venture, it won’t be his first. He currently operates a Gordon Ramsay Burger restaurant in Las Vegas.