True Refrigeration goes digital with website revamp

True refrigeration

True Refrigeration has launched a revamped website designed to offer an improved user experience on computers and mobile devices.

The overhaul of makes the site easier to navigate, enabling customers to quickly access and compare product information across the entire True range.

Product pages are now separated by type (upright cabinets, prep table models, etc.) and list all models available along with images for easy identification.

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At this stage, individual models can be selected for detailed information such as dimensions and capacity, in addition to supporting materials like Spec Sheets and CAD blocks. There is also the option to compare details for up to three cabinets using a powerful new product comparison tool.

A new resource library page has been introduced which compiles all of True’s product brochures, installation, and technical manuals in one place for user convenience.

The redesigned True media centre, meanwhile, features a constantly growing archive of video content, including product marketing pieces and technical service/product maintenance guides.

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Andrew Seymour

The author Andrew Seymour

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