Temperature control, energy efficiency and performance are the hallmark of True’s refrigeration products and the reasons why many leading global foodservice brands continue to choose the brand, explains sales and key account director Scott Jones.
What would you describe as your area of speciality when it comes to foodservice refrigeration?
Temperature has always been the most important factor for us and our clients. Energy efficiency is important, but performance is key. Every True product must be able to maintain consistent, accurate and safe storage temperatures, even in the most demanding of foodservice environments. This commitment is the reason why many leading global foodservice brands continue to choose True. Our products are built to work and last.
Choosing the right refrigeration supplier is very important given the importance of such equipment to a commercial kitchen. How do you try and add value as a supplier?
Support before, during and after a purchase is something we pride ourselves on. Our team of refrigeration experts make themselves available to discuss any requirement an operator may have, providing advice on suitable products and also explaining the (often complex) regulatory piece which increasingly should underpin any refrigeration purchase.
We are still the only brand to provide a comprehensive five-year parts and labour warranty, at no additional cost, across our entire product range, advising operators to view the standard warranty offered by manufacturers as an indicator of their own confidence in the long term viability of their product.
Are there any recent key investments or changes to the business you can share that are benefitting UK customers?
We recently completely overhauled our UK website, truerefrigeration.co.uk, which now contains full product information on our entire range. Everything from spec sheets to 3D model files can now be downloaded at the touch of a single button.
We have also recently updated our ‘BE READY’ educational content on the site, which aims to simplify the explanation of all regulatory and legislative requirements which apply to commercial refrigeration, such as F-Gas and energy labelling.
We know from speaking to operators, they often don’t know about or find it difficult to keep updated with these ongoing changes, so we’re trying to make it easier for everyone by summarising the state of play at truerefrigeration.co.uk/be-ready
What key refrigeration trends do you see over the next 12 months – is there anything that customers should really be aware of when thinking about new refrigeration purchases?
Be ready for more regulatory changes. From January, the sale of new commercial refrigeration equipment using R134a refrigerant will be banned (under the F-Gas regulation) due to its high GWP.
Many operators also may not be aware that as of 1 March this year, glass door and multideck commercial refrigeration cabinets were required to start meeting minimum energy performance standards and carry energy labels. As of today, many of these products on the market for sale still do not have the required information published.
We would urge diligence before buying any applicable product if the manufacturer is not making the required information available. Of course, if the operator is not up on all of these things, they may not know to look or ask. We would advise becoming familiar with the relevant aspects of F-Gas and the Energy Labelling regulations before making any commercial refrigeration purchase.
PRODUCT FOCUS: TCR
Available in 2 or 3 sections, fully front-breathing, and with True’s state of the art temperature control technology, these 1/1 gastronorm counters tick all boxes for the modern kitchen, built to industry standard dimensions, and are highly customisable with the operators’ choice of door/drawer combinations, and worktop or undercounter options.
Certified to operate at Climate Class 5, the TCR is robust enough to perform in the most demanding kitchen environments.