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True sees premium refrigeration becoming a pillar for demanding kitchens

True Refrigeration stand HOST 2019

True Refrigeration insists operators are increasingly recognising the vital role that premium refrigeration can play in the lifecycle of a kitchen after returning as the sponsor of the Operator of the Year for Multi-Site Kitchen Projects category at the 2020 FEJ Awards.

True is one of the most trusted and reliable brands in the industry and multi-site kitchen projects are an area of business where it works most closely with operators, championing the role of refrigeration within the kitchen.

“Multi-site operators take refrigeration seriously, recognising it as an essential element of the kitchen, and thus are often more willing to make the investment in quality equipment required to withstand the rigors of a demanding kitchen,” says Scott Jones, sales and key account director for the UK and Middle East.

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“Like other key pieces of kitchen kit, if they get it wrong and then start ramping up, it is going to cause bigger issues down the line. For operators who have large or expanding estates, the benefits of specifying the most energy efficient products available can also have a huge impact on utility costs and the sustainability credentials of their business.

“Our conversations with multi-site operators are led by evidencing how we can help them achieve targets to reduce energy consumption, save money, and supply a better, more reliable refrigeration product.”

Commercial refrigeration has been through a lot of regulatory and development changes over the last couple of years.

Mr Jones said that beyond supplying equipment, True is always willing to have conversations with operators about the role of refrigeration within their business.

“Our products need to bring value to customers’ business, and through our conversations about their requirements, we can often demonstrate significant operational and efficiency benefits.”

Tickets for the FEJ Awards can be secured HERE.

Nominations for the FEJ Awards can be made HERE.

Tags : FEJ Awards 2020True Refrigeration
Andrew Seymour

The author Andrew Seymour

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