Middleby UK is enjoying a spike in Turbochef Sota sales following roll-outs by some of the UK’s top grab-and-go chains and modifications to the oven’s power supply designed to make them accessible to more of the market.
The company, which is exhibiting at the Commercial Kitchen show next month, cites the high-speed oven as one of its current best-sellers.
Middleby UK sales director, Kenny Smith, said: “Our Turbochef Sota, which is also known as the i1, has recently been rolled out by Greggs in the UK and you will also see this oven throughout Starbucks coffee shops as well. It is by far the most popular of all the Turbochef models and we now have the added benefit of it being available with a standard 13amp plug, as well as its 27amp and 3 phase versions that it, and the rest of the range, boasts.”
Middleby supplies a wide range of cooking equipment, including Pitco fryers and Houno combi ovens, as well as Magikitch’n griddles widely used by some of the fastest-growing burger chains.
“Last year saw record sales for our Magikitch’n chrome griddles, and it is wonderful to watch successful customers like Five Guys and Byron Burger growing while using our dependable equipment,” revealed Smith.
“Although this is not a new product for Middleby UK, it is definitely our best kept secret,” he said. “With integral fire suppression and ventless hood, this front-loading unit offers odourless frying while it still has a small footprint and is easy to clean.”