A British catering equipment company that makes heated pizza delivery systems has seized the opportunity for a bit of celebrity promotion after dozens of its bags were used to despatch a monster £500 takeaway to Tyson Fury.
Yorkshire-based Sweetheat sent out a mailer after national newspapers captured the heavyweight boxer taking receipt of the giant takeaway order for his family during the lockdown.
The Gypsy King, who recently defeated Deontay Wilder in a title fight in Las Vegas, spent £557 on a stack of pizzas, mixed grill platters, chicken wings and king prawns from Manjaros restaurant in Preston.
Sweetheat said the order was kept at optimum temperature during its 30-mile journey to Fury’s home in Preston thanks to its heated delivery bags, which ensure food is delivered piping hot to the consumer at 90°C without any sweating.
The company, which also supplies third party catering appliances and refrigeration, designed the system so that restaurants and takeaways could ensure food is ready to serve as though it had just come out of the oven when it reaches customers.
Instead of heating elements or hot plates, the system uses special material that ensures heat is conduct from the top and bottom of the unit.
According to the firm, it uses only 34W to maintain heat between 80°C and 90°C.