Uber Eats has tied up a deal to acquire OrderTalk, a leading provider of online ordering software, in a move aimed at slashing the amount of errors that are made when orders are passed through to the kitchen.
Dallas-based OrderTalk processes more than $1 billion (£740m) a year in digital ordering across 5,500 sites in the UK and US with a focus on transforming the takeout experience. Key customers include Pizza Express, Prezzo, Cracker Barrel and Jimmy John’s.
Delivery orders from third parties have fast become one of the most significant revenue streams for restaurants, however OrderTalk’s chairman Maurice Abboudi said that the technology to receive orders has historically been “cumbersome and operationally challenging and expensive” for restaurants to manage.
He said Uber Eats would benefit from technology that reduces the prospect of mistakes being made in the kitchen when orders are processed.
“Having worked closely with the OrderTalk management team to develop the technology and its go-to-market strategy, it is tremendously satisfying to see the transformational impact the solution has had on a string of restaurant businesses. This will greatly reduce the amount of errors that can arise when manually entering orders and will help to streamline restaurant workflow so orders go directly to the kitchen. This development is a game changer for the industry and testament to the hard work by the OrderTalk team.”
Terms of the deal have not been disclosed.