UCC Coffee UK & Ireland’s managing director, Elaine Swift, has been appointed regional director (North) for UCC Europe, to drive a European restructure of the brand.
The move will see a restructure in to three distinct regions to create efficiency, utilise skills and provide a consistent brand and customer experience across all major European coffee markets.
As part of her new role Swift, who first joined UCC Coffee in 1996, will take on responsibility for all Northern European territories including Benelux and the Nordics, alongside Smit & Dorlas and the UK & Ireland businesses.
The local business structures of UCC Europe’s operating companies in UK & Ireland, France, Spain, Benelux, Netherlands and Switzerland remain unchanged.
Swift’s appointment is effective from 1 May 2019.
She said the move was an ‘important step for the future’ of the business, helping UCC to remain competitive and prepare for growth.
“This is an important step for the future of our business and reflects our ambition in the European market,” she explains. “Our new structure means we are fully aligned with our global customers, meaning we can provide a consistent brand and customer experience at scale.”
Swift will continue to sit on the UCC Europe board of directors alongside two other regional directors – Rafael Ocon, regional director (South) and Marco Giuoco, regional director (Central) – reporting to UCC Europe CEO Paul Molyneux.
In 2018, UCC Coffee UK & Ireland rebranded and hit two major milestones: exceeding sales turnover of £100m and employing over 500 people.
UCC Europe was formed following the 2012 acquisition of United Coffee by UCC Holdings Ltd. The Japanese, independent coffee company is the seventh largest coffee roaster, responsible for over £2bn annual sales.