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UK equipment maker could generate 50% of turnover from exports next year

Roy Chalmers, Andrew Pate (front row, left to right), Shane Harmon and Harry Heath (back row, left to right)

A major UK-based coffee machine supplier to Subway and Pizza Express expects overseas sales to account for up to 50% of its business next year.

Birmingham-based Fracino currently relies on exports for 30% of its turnover, but growing demand from abroad is set to push that figure towards 50% in 2020.

The espresso machine maker now exports its equipment to more than 70 markets and has distribution relationships with 40 partners.

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This year has seen the company unveil the Romano ICE machine, while it has secured UL certification to sell its dual fuel model range to the US and Canada.

Its growth has led to the company adding 14 staff to its ranks this year, including four recent appointments across its manufacturing and sales departments.

The new recruits include Roy Chalmers and Andrew Pate (front row, left to right) and Shane Harmon and Harry Heath (back row, left to right).

Fracino is the only UK manufacturer commissioned by Subway to produce bespoke machines for its franchisees, while it is also a major supplier to Pizza Express, Living Ventures and AMT Coffee.

Peter Atmore, head of global sales at Fracino, said the company’s production model makes it attractive to overseas customers.

“What makes our operation so special is that nearly 90% of all components in our British-made espresso machines are made in-house, allowing us to have rigorous control over quality, product development and the manufacturing process. This has been instrumental in enabling us to meet different countries’ compliance requirements.”

Fracino’s machines are made at its 50,000 square foot production facility in the West Midlands.

Tags : beverage equipmentcoffee machinesFracino
Andrew Seymour

The author Andrew Seymour

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