Highly rated US chain Good Stuff Eatery is reportedly heading to the UK and will be embarking on a roll-out campaign in 2016.
The Washington DC-based outfit is said to be on the verge of completing a deal to open in London’s Leicester Square as it looks to expand internationally.
US rivals Shake Shack and Five Guys have already shown the way forward in the UK, while earlier this year Smashburger announced plans to launch this side of the Atlantic.
Good Stuff Eatery is privately owned by the Sunnyside Restaurant Group. The company specialises in burgers and milkshakes, with a particular emphasis on fresh cooking and organic products.
According to the Independent, the chain would not comment on rumours that it will pay rent of more than £1.5m a year to lease a site in Leicester Square that is currently used by ice cream brand Häagen-Dazs.
It added that Ramy Sleiman has been appointed UK chief executive and will move over from Dubai. He has previously had senior roles at US brands including Pizza Hut and Slapfish.
Good stuff eatery is understood to have set an initial target of opening four UK locations in 2016.
Micheline Mendelsohn Luhn, deputy chief executive of Good Stuff Eatery, said: “London is an enticing global platform from which to introduce Good Stuff Eatery to the masses.”
Cardiff, Leeds and Oxford were among other areas being looked at, she said.
Good Stuff Eatery’s doors first opened in 2008 in the shadow of the US Capitol in Washington, DC. It offers franchise opportunities to prospective partners and has just opened an outlet in Saudi Arabia.