A humus and pita bar concept that started life as a street food pop-up week opened its 13th outlet in the UK this week and is confident of doubling that number within the next five years.
Humpit, which regards itself as one of the fastest growing plant-based operators in the UK, has chosen The Springs at Thorpe Park Business Park in Leeds for its latest site, its second in the city.
With 12 existing stores from Edinburgh to London and the South Coast, Humpit is aiming to become a national force with plans to open 30 more branches in the next five years.
It works on the concept of testing locations with its trademark trailer before becoming a permanent occupier.
Humpit believes its healthy lunchtime offer will be popular among the 5,000 workers at Thorpe Park Leeds, as well as visitors to the centre.
It provides a totally vegan option that also appeals to non-vegans, which account for nearly 90% of its business.
In a similar way to the hugely successful Gino D’Acampo’s My Restaurant at The Springs, Humpit will also provide a permanent discount scheme for those who work at Thorpe Park Leeds.
Founder Jonathan Phillips, who set up the business with his father Simon, said: “We are really excited to be opening our 13th store at The Springs. It’s always great to be able to expand in our home city and, whilst we already have two in Leeds, Thorpe Park Leeds has a unique offering in that it has a self-serving and fast emerging community crying out for fast and healthy lunch options.”
Thorpe Park Leeds is an established business location with 800,000 square feet of development built and occupied to date, including 600,000 square feet of offices.
A £162m investment deal with Legal & General Capital in 2015 secured a transformational 1.35 million square foot mixed-use expansion.
Phase two includes a new retail and leisure park as well as further office accommodation, 300 residential homes and a 113-acre public park with sports facilities.