Veganuary has marked World Plant Milk Day by issuing a plea to coffee chains to remove the surcharges that are imposed on plant-based milks.
World Plant Mild Day an annual collaboration between global food awareness organisation ProVeg International and vegan news service Plant Based News to promote the use of vegan milks.
Although most coffee chains now offer dairy alternatives – which include almond, coconut, rice, soy and oat milk – it is commonplace for an extra charge to be placed on these options.
The global vegan organisation said that the majority of high street coffee chains charge an extra 20-50p when customers opt for plant milk– listing Starbucks, Costa, Café Nero and Pret a Manger as offenders.
The organisation pointed to the example set by AMT coffee, a “rare exception” which always offers plant milk for free.
Veganuary said that it hoped more chains would follow AMT’s example and help halt the devastating impact animal farming has on the planet by providing free planet-friendly plant milk for all customers.
Toni Vernelli, head of communications at Veganuary, says: “Charging extra for plant milk is effectively a tax on climate-conscious customers.
“Animal farming is responsible for more than half of all food-related greenhouses gases and cows are the prime cause, with each one burping out 600 litres of methane a day. The true cost of cow’s milk is climate catastrophe.”