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VIDEO: KFC’s head of food innovation reflects on calorie-reduction menu strategy

Victoria Robertson, head of food innovation

KFC UK & Ireland yesterday unveiled plans to dramatically update its menu as part of a calorie reduction commitment to remove 20% of calories per serving by 2025.

The bold commitment is the latest phase in the chain’s long-term nutrition strategy, which is focused on creating new lighter meals, developing new recipes to improve existing dishes and making it easier for customers to make lighter choices.

It plans to make recipe improvements through a combination of reformulation and innovative new dishes and recipes for existing meals.

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Today the company released a video featuring Victoria Robertson, its head of innovation, to bring the story to life.

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Andrew Seymour

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