Wagamama commits to at least two further delivery kitchens by year-end


Wagamama has confirmed that it intends to open at least two more delivery kitchens by the end of 2019.

The pan-Asian cuisine chain launched its first Wagamama-only delivery kitchen in Hackney last July and it is understood the business is pleased with how it has performed.

Earlier this year Wagamama indicated that it would look to open further delivery kitchens, but today is the first time that it has committed to at least two additional sites.

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Delivery sales represented around 12% of its total sales during the first half of this year, up from 9% in the same period last year. The figure includes its partnership with Deliveroo.

Wagamama has not yet said where the new delivery kitchens will be based, but they will support its efforts to find a way of serving customers in locations where it doesn’t have a Wagamama restaurant.

Meanwhile, the brand is also preparing to launch its first food-to-go concept, ‘Mamago’, in the fourth quarter.

Based in London’s Fenchurch Street, the proposition is inspired by the Wagamama core business, with a menu of made-to-order pan-Asian cuisine ranging from grab-and-go adaptions on Wagamama classics like Katsu to innovative and nutritionally-balanced dishes built for breakfast and lunch.

In terms of its traditional restaurant estate, Wagamama will continue with its “selective” approach to high quality openings. Three new sites are planned this year including ‘The Bower’ in Old Street, London, and a site in Heathrow Terminal 3.

It currently expects to open four to five sites in 2020 including a restaurant in the planned terminal redevelopment at Manchester airport.

In the first half of the year, the business launched a new menu that included an expansion of its vegan range, including ‘Avant Gard’n’, its best-selling vegan dish.

The company also launched new lighter ‘Kokoro’ bowls containing fewer than 650 calories, as well as rolling out an improved drinks and desserts range.

ANALYSIS: Just how big is the Wagamama business in the UK and worldwide?

Tags : deliveryWagamama
Andrew Seymour

The author Andrew Seymour

1 Comment

  1. So Wagamama plans to annoy more residents by setting up these dark kitchens? They are using a loop hole in planning to get these set up..that a great corporate citizen. And just look at the reviews on just eat for their delivery kitchen..awful..I think this brand is heading down the drain.

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