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Wagamama instructs agent to pinpoint strategic sites to build delivery kitchens

Wagamama

Wagamama has instructed property agents to find it more sites to open up delivery kitchens as it continues to diversify its strategy in the wake of changes to the restaurant landscape.

The chain, which is now part of The Restaurant Group, has just opened its fifth delivery kitchen site with the launch of premises at Zennor Trade Park in Balham.

The latest opening reinforces the Asian-inspired group’s determination to focus on the acquisition of ‘delivery only’ sites across the UK.

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The Balham site joins three other Wagamama delivery kitchen locations in Greater London, with one additional site outside of London.

Colliers International has been retained by Wagamama to advise on the ongoing acquisition and expansion strategy.

Georgia Pirbhai from Colliers International’s industrial and logistics team, which is advising Wagamama on the acquisition search, said: “We are focusing our search on areas where there is a high proportion of target customers but who aren’t in the catchment area for delivery from the brand’s established restaurant estate.

“We have already identified and launched locations in strategic sites across Greater London, with the latest Balham premises bolstering our coverage in that area.”

Ms Pirbhai said the search for suitable sites isn’t only related to the capital – and more kitchens will be come on stream elsewhere in the UK.

“Wagamama has a kitchen at Penraevon Industrial Estate in Leeds and our 2021 acquisition strategy will continue to seek sites in Greater London as well as focusing on other regional towns and cities where there is demand yet little access for customers to obtain deliveries from existing restaurant sites in the region,” she said.

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Tags : delivery kitchensWagamama
Andrew Seymour

The author Andrew Seymour

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